"Sponsorship belongs to the promotional tool of Marketing. To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. The sponsor earns popularity this way while the sponsored can earn a lot of money." [Source from WikiPedia, the free Encyclopedia]
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